Customer Relationship Management helps business owners easily track all communications and nurture relationships with their leads and clients. CRM software replaces the multitude of spreadsheets, databases and apps that many businesses patch together to track client data. The result: organization, efficiency, better time management and impressed clients.

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A CRM connects all the data from your sales leads and customers, all in one place. It allows businesses to manage relationships with customers, helping the business to grow. CRM collects customer data from multiple sources and applications and stores it in a centralized location, it automates repetitive sales, marketing, and customer service processes, tracks prospects and customers through their purchase journey, identifies upselling and cross-selling opportunities, Promotes interdepartmental collaboration.

CRM connects your different departments, from marketing to sales to customer service and organizes all your business activities. One of the main benefits of CRM is improved relationships with your customers.